Objective:
Organize cooperation between Air Astana and artists, ensuring an organic connection between the brand and artists within the framework of the “My Favorite City” competition.
What was implemented on our part:
- Negotiations between Air Astana and Yenlik, building partnership conditions.
- Curating the concept — adapting the idea of the competition to the artist’s personal story.
- Ensuring comfortable interaction between the brand and the artist.
Results:
- Natural and inspiring integration of Air Astana through Yenlik’s personal story.
- High reach and positive audience response on social networks.
- Strengthening the connection between the brand and the young Kazakhstani audience.
The Air Astana x Yenlik collaboration has become a successful example of how a brand can speak to the audience in the language of culture, using music and the personal stories of artists.