Objective:
To create a natural and inspiring collaboration between Yenlik and BTS Education aimed at supporting the career guidance service EduNavigator.kz and drawing the attention of young people to the importance of making an informed career choice.
What was implemented on our part:
- Negotiations between BTS Education and Yenlik, building a partnership on favorable terms.
- Curating the concept — integrating the idea of career guidance into the artist’s creative project.
Results:
- The Shukir video received a wide response, drawing the attention of young people to the problem of career guidance.
- Natural integration of BTS Education into the music project, bringing the brand closer to the target audience.
- Increasing recognition of the EduNavigator.kz service, increasing user engagement.
The Yenlik x BTS Education collaboration has become a successful example of how music can not only inspire, but also solve socially significant problems, helping young people find their way.