Objective:
Organize cooperation between Bank CenterCredit (BCC) and the creators of the film "Business in Kazakh in Brazil", ensuring natural and memorable integration of the product into the plot.
Our role:
- Negotiations between the film team and BCC, agreeing on the terms of integration.
- Coordination of interaction at all stages so that the integration looks natural and matches the script.
- Control over compliance with brand guides and correct positioning of the product in the frame.
What was implemented:
- The BCC multi-currency card is organically integrated into one of the scenes of the film, where the hero uses it to solve a difficult situation.
- The main message of the integration: even if you find yourself on another continent, the BCC multi-currency card will always help.
- Native use of the product without a direct advertising message, which increases the trust of viewers.
Results:
- High audience reach due to the popularity of the "Business in Kazakh" franchise.
- Strengthening BCC recognition through entertainment content with a wide target audience.
- Natural and memorable product presentation, which makes the integration effective and unobtrusive.
The BCC x "Kazakh Business in Brazil" collaboration became an example of how properly built brand integration into cinema can not only increase product recognition, but also make it part of a lively storyline.