Task:
Launch a digital campaign for CeraVe featuring ACE, organically representing the brand in the artist's content and engaging the audience through a contest mechanism.
Our role:
- Negotiations between CeraVe and ACE, agreeing on terms of cooperation.
- Coordination of the filming process, monitoring compliance of advertising Reels with brand requirements.
- Organization and administration of the competition, tracking participation and sending prizes.
What was implemented:
- Filming a Reels video in which ACE demonstrates each step of skin care with CeraVe products.
- Launching a contest mechanic where subscribers could win gift boxes with the brand's products.
- Summing up the results via Stories, announcing the winners and sending all the boxes within a week.
Results:
- High level of audience engagement — comments, reposts and participation in the contest.
- Growing interest in the CeraVe skincare line among the artist's subscribers.
- All boxes were successfully delivered to the winners, the contest was completed without delays.
The CeraVe x ACE collaboration demonstrated how integration into digital content can not only increase brand awareness but also engage audiences in interactive interactions with the product.