Task:
To organize a strategic partnership between Coca-Cola Kazakhstan and Miras Zhugunussov, ensuring mutually beneficial terms of cooperation and organic integration of the artist into the brand's advertising content to attract a youth audience.
What was implemented on our part:
- Negotiations between Coca-Cola and Miras Zhugunussov, creating conditions that meet the interests of both parties.
- Ensuring synergy between the brand and the artist - preserving the authentic image of Miras when integrating into the Coca-Cola concept.
- Control over key stages of cooperation so that the campaign meets the expectations of both the brand and the artist.
What was implemented within the campaign:
- Shooting a promotional video featuring the artist, conveying the summer mood and energy of Coca-Cola.
- Promotion through social networks, aimed at a youth audience.
- Creating dynamic and memorable content that enhances the emotional connection with the brand.
Results:
- High response in social networks, confirming the success of the integration.
- Increased awareness of Miras Zhugunussov among the brand audience.
- Strengthening Coca-Cola's position among young people thanks to cooperation with a local artist.
The Coca-Cola x Miras Zhugunussov collaboration became an example of how a brand and an artist can organically complement each other, creating content that not only attracts attention, but also forms an emotional connection with the audience.