Task:
Organically integrate Halyk Bank into Sadraddin's solo concert, strengthen the brand's connection with the target audience.
What was implemented on our part:
- Negotiations between Halyk Bank and the artist, ensuring favorable terms of cooperation.
- Coordination of logo placement - on stage, advertising materials and in broadcasts.
- Control over the use of the Halyk Bank payment system when selling official merchandise.
- Integration of the brand into the artist's communications - thanks in official addresses to the audience.
Results:
- 30,000+ spectators received direct contact with the brand at the concert.
- High visibility of Halyk Bank in one of the largest musical events of the year.
- Strengthening the bank's image as a reliable partner supporting Kazakhstani culture.
The Halyk Bank x Sadraddin collaboration became a successful example of strategic sponsorship, where the brand was organically integrated into the event, remaining in the audience's focus.