Task:
Ensure effective interaction between I'M and RaiM by establishing clear communication between the brand and the artist, as well as monitoring the timely placement of advertising materials on the artist's pages.
Our role:
- Negotiating between I'M and RaiM representatives, establishing transparent terms of cooperation.
- Monitoring the fulfillment of agreements - timely placement of advertising content on the artist's pages.
- Monitoring the correctness of integration - compliance with brand guides and agreed formats in publications.
- Coordinating the interaction of the parties, ensuring that both parties understand each other's expectations.
Results:
- The signature burger "Qazan Burger" is presented in the I'M restaurant chain with the participation of RaiM.
- Growth of interest in the product among the artist's audience, active discussion on social networks.
- More than 500,000 views of advertising content posted on the artist's pages.
- Successful integration of the brand into the RaiM lifestyle, making the product more attractive to a youth audience.
The I'M x RaiM collaboration became an example of competent communication between a brand and an artist, where thoughtful integration allowed to naturally attract the attention of the audience and strengthen the positioning of the product.