Our role:
- Negotiations between inDrive and Nurlan Koyanbayev, agreeing on the terms of cooperation.
- Coordinating the artist's participation in the campaign, ensuring comfortable interaction between the parties.
- Control over the implementation of content, monitoring compliance with the brand concept.
What was implemented:
- Nurlan Koyanbayev took part in the "CEO at the wheel" campaign, together with the founder of inDrive, attracting the attention of the audience.
- Joint trips with passengers were recorded in video format and posted on social networks, causing active discussion.
Results:
- 2.1 million views - high audience engagement, increased media coverage of the campaign.
- Increasing user loyalty through sincere communication with the audience.
The inDrive x Nurlan Koyanbayev collaboration became a key part of the anniversary campaign, strengthening the emotional connection of the brand with the Kazakhstani audience.