What was implemented on our part:
- Development of the idea for the video – integration of the concept of love as a key value of Jusan Bank into the plot.
- Full production of the video – from the script and locations to the filming process and final editing.
- Organization of filming in the Jusan Bank office – involvement of bank employees to enhance the authenticity of the project.
- Coordination of the artists’ work – ensuring comfortable interaction between Miras Zhugunusov, Nazima and the brand.
Results:
- Natural integration of Jusan Bank into the music project.
- High audience response and engagement in social networks.
- Strengthening the emotional connection of the brand with customers through associations with warmth, care and trust.
This case became an example of a successful musical brand collaboration, where the production and concept were fully consistent with the company’s values.