Task:
Organize cooperation between KFC, Yenlik and SEED, ensuring natural integration of the brand into the musical culture of Kazakhstan to promote the application with its own delivery.
What was implemented on our part:
- Negotiations between KFC, Yenlik and SEED, building the terms of cooperation.
- Curatorship of the project concept - creating the idea of musical integration in the context of a youth audience.
- Coordination of the recording of the track "DӘM" - ensuring a balance between the creative vision of the artist and the brand message.
- Control of the compliance of the integration - branding does not violate the style of Yenlik, but organically combines with her image.
Results:
- 6+ million views - wide coverage of the campaign, natural involvement of young people through music.
- Increased recognition of the new KFC application among the target audience.
- A successful example of integrating an international brand into the local music industry.
The KFC x Yenlik collaboration showed how music can be an effective tool for promoting digital products while maintaining the artist's authenticity and audience interest.