Task:
- To create an organic collaboration between Kino.kz and Sadraddin, strengthening the position of the online service in the entertainment industry and expanding its interaction with the music audience.
- What was implemented on our part
- Integration of ticket sales for the artist's concert through Kino.kz, which provided a convenient and familiar service for viewers.
- Negotiations and coordination between the platform and the artist, building conditions that satisfy both parties.
- Promotion of Kino.kz in the video clip "Melodrama" - organic branding in the storyline, unobtrusively linking the service with music content.
Results:
- High level of ticket sales through Kino.kz due to the user-friendly interface and wide user base.
- 56 million views of the video clip "Melodrama", which provided the brand with a significant presence in music content.
- Increased recognition of Kino.kz among the youth audience and expansion of its positioning in the entertainment industry.
The Kino.kz x Sadraddin collaboration has become a successful case of brand integration, proving that music content can be an effective platform for digital services, creating convenient and valuable opportunities for the audience.