Task:
To create a season of the Nedit author's project dedicated to financial literacy, investments and economic mechanisms, ensuring the integration of Freedom Bank as a key partner, organically incorporating its values into the project's presentation.
Our role:
- Coordination of the filming process - control over all stages of production, from the script to post-production.
- Negotiations and communication with the brand - building partnership conditions that meet the goals of the project and the expectations of Freedom Bank.
- Coordination of integration - ensuring the native presence of the brand in the content without overloaded advertising, but with an emphasis on the value of financial awareness.
What was implemented:
- Creation of unique content explaining complex financial topics in an accessible language.
- Animation and storytelling, making the presentation dynamic and exciting.
- Promotion through digital platforms and social networks, which allowed the project to reach a wide audience.
Results:
- More than 300,000 views of episodes on YouTube.
- 900,000+ views on social media (Instagram, TikTok, other platforms).
- Official presentation of the project on board Air Astana, which expanded its reach.
- Strengthening the image of Freedom Bank as an expert in financial literacy, providing valuable educational content.
The Freedom Bank x Nedit collaboration became an effective case of brand integration, where complex economic issues were presented in an accessible, entertaining form, increasing audience engagement.