Cooperation period: 2017 – 2024
Format: TV projects, reality shows, exclusive premieres

Our role:

• Full communication between the TV channel and the group, building a long-term partnership.
• Maintaining all documentation and contractual processes, ensuring transparency of cooperation.
• Coordination of integrations and media support, monitoring content compliance with the expectations of both parties.

What was implemented:

• The TV series "Kagaz Keme" and a reality show about the life of the group.
• Exclusive premieres of comebacks and solo projects.
• Interviews and special issues accompanying the releases of the group.
• Participation of Ninety One members in "Qara Beri" - the first hip-hop project in Kazakhstan.

Results:

• Increase in NTK ratings thanks to content with the participation of Ninety One.
• Attracting a youth audience and popularizing q-pop on TV.
• Launch of new artists through "Qara Beri", where the group members acted as a jury.

The NTK x Ninety One collaboration has become a successful example of integrating music into television, strengthening the positions of both brands.