Task:
Organize cooperation between QazPost and the artist ACE, ensuring organic brand presence in the video clip for the track "Oiymdagy Dunie". The goal is to increase QazPost recognition among the youth audience through modern music content.
Our role:
- Negotiations between QazPost and ACE: agreeing on the terms of cooperation, including the percentage of branding in the video clip.
- Coordination of all stages of production: from concept development to final editing, ensuring that the integration meets brand requirements and preserves the artistic value of the clip.
- Control of the visual presence of the brand: ensuring that QazPost elements are presented naturally and unobtrusively, enhancing the storyline of the clip.
What was implemented:
- Placement of QazPost branded elements: logos and corporate colors are integrated into key scenes of the clip
- Plot connection with the brand: the story of the clip includes the use of QazPost services, emphasizing the reliability and accessibility of the service for young people.
- Maintaining balance: branding takes up an agreed percentage of screen time without distracting from the main theme and aesthetics of the video.
Results:
- Increase in video views: 100,000+ views in the first weeks after the release. The number of views continues to grow
- Positive feedback: viewers noted the harmonious combination of musical content and brand integration, which contributed to strengthening the image of QazPost among young people.
The QazPost x ACE collaboration demonstrated a successful example of how a brand can be integrated into musical content, enhancing perception and attracting a new audience through creative solutions.