Task:
Organically integrate QazPost into the video for “Jauap bar ma?”, linking the brand with the emotional message of the song and enhancing its recognition among the youth audience.
What was implemented on our part:
- Development of the integration idea – linking the storyline with the delivery of the message, which emphasized the key services of QazPost.
- Full production of the video clip – script writing, visual concept, organization of the filming process.
- Native brand implementation – the QazPost logo and corporate style are organically integrated into the key scenes.
- Emotional storytelling – the plot with the delivery of the letter enhances the message of the song, making the brand part of the story.
Results:
- 55+ million views of the video clip, high audience engagement.
- Increased awareness of QazPost among young people through an emotional connection with the content.
- Active discussions of the brand on social networks, positive response to the integration.
The QazPost x SADRADDIN collaboration became a successful case of native branding, where the company's services were integrated into the story of the video clip, preserving its artistic value.