Objective:
To organize effective cooperation between Qazaq Republic and Ninety One, ensuring an organic connection between two brands that share common values - the formation and promotion of a modern Kazakhstani identity.
What we did:
- Conducted negotiations between Qazaq Republic and Ninety One, ensuring favorable terms of cooperation for both parties.
- Supervised the process of concluding a contract, helping to synchronize the expectations of the brand and the artists.
- Provided comfortable conditions for interaction and support for the group at all stages of cooperation.
- Monitored the compliance of the partnership with the positioning of the Ninety One group, preserving their authenticity.
Results:
- The limited collection was completely sold out in the first days of sales.
- 1,000+ fans attended the fan meeting organized by the brand as part of the collaboration.
- The collaboration received a wide response in social networks and the media, emphasizing the power of local branding and the importance of cultural partnerships.
- Qazaq Republic strengthened its position among the youth audience, and Ninety One continued to develop their connection with the fashion industry.
The joint work allowed the Qazaq Republic brand to reach a new audience, and Ninety One to maintain its creative positioning within the collaboration, uniting fashion and music around the idea of Kazakhstani identity.