Task:
Develop and implement a strategic partnership between Samsung and Sadraddin, ensuring organic integration of the new Samsung Z Flip 6 smartphone into the artist's content, corresponding to both the brand's requirements and the artist's creative style.
What was implemented on our part:
- Negotiation process between Samsung and the artist, formation of cooperation conditions that take into account the interests of both parties.
- Coordination of all stages of interaction - from approval of the creative concept to the implementation of the campaign, with an emphasis on the harmonious combination of the brand and the artist's personality.
- Ensuring compliance with expectations - monitoring that the integration of the Samsung Z Flip 6 was presented in a natural format, and Sadraddin's participation corresponded to his image and the interests of the audience.
- Presence at key stages of the project, ensuring comfortable interaction between the parties and prompt resolution of possible issues.
Results:
- 500,000+ views of advertising Reels/Stories, confirming the high interest of the audience.
- 10,000+ viewers on the live stream demonstrating the benefits of filming on the Samsung Z Flip 6.
- An effective partnership in which the brand received high-quality product positioning, and the artist received support in implementing creative initiatives.
The Samsung x Sadraddin collaboration demonstrated how a brand can integrate into the music industry using native communications and creating valuable content that resonates with the audience.