Task:
Organize cooperation between Samsung and Sadraddin, ensuring the natural integration of the artist into the digital campaign dedicated to the release of the Samsung Galaxy S25. The main focus is demonstrating the key functions of the smartphone through stylish, dynamic and native content.
What was implemented on our part:
- Negotiations between Samsung and Sadraddin, the formation of mutually beneficial terms of cooperation.
- Development of video scripts adapted for social networks, with an emphasis on the key features of the Galaxy S25.
- Coordination of the filming process so that the content matches the style of the artist and the brand.
- Control of the nativeness of the integration - the smartphone naturally fits into the plot of the videos, without losing the advertising message.
Results:
- More than 700,000 views (reels + stories) - the videos received an active response on social networks.
- Growth of interest in the Samsung Galaxy S25 among a young audience.
- Organic integration of the brand into the artist's content, making the advertising natural.
The Samsung x Sadraddin collaboration has become an example of successful digital marketing, where the brand uses the artist's influence to naturally promote the product among a youth audience.