Task:
To collaborate between Samsung and Yenlik to promote the new Galaxy Z Flip 6 by introducing the smartphone through personalized digital content targeted at a youth audience.
Our role:
- Negotiations between Samsung and Yenlik, agreeing on the terms of cooperation.
- Coordination of the filming process, ensuring that the content meets the brand requirements.
- Control over the correct positioning of the product so that the integration looks natural and effective.
- Monitoring the release of content and its compliance with the campaign concept.
What was implemented:
- Shooting Reels videos and a series of Stories with an emphasis on the key features of the Samsung Galaxy Z Flip 6 (camera, AI functions, ease of use).
- A personalized message from Yenlik, emphasizing how the smartphone helps her in her everyday life.
- Native brand integration, naturally fitting into the artist's communication style.
Results:
- High level of audience engagement on Instagram.
- Natural perception of integration due to authentic style of presentation.
- Strengthening of Samsung's position among young people, thanks to partnership with a popular Kazakh singer.