Objective:
To ensure effective interaction between the Slam Live Session team and the artist Yenlik, building communication in such a way that both parties clearly understand each other's creative and organizational expectations. To create a unique musical experience for the audience, presenting the artist's work in a new sound.
Our role:
- Negotiating between the project team and Yenlik, ensuring a complete understanding of the concept and objectives.
- Coordinating the preparation process - balancing the interests of the artist and the format of the show.
- Ensuring that expectations are met - monitoring that the creative process and technical implementation of the performance meet the requirements of both parties.
What was implemented:
- Yenlik's participation in the fourth episode is the artist's first experience in this format.
- New arrangement of hits - live performance with a band, adding depth to the sound.
- Synergy of musical concepts - a combination of Yenlik's style and the experimental approach of Slam Live Session.
Results:
- High audience response, positive feedback on the new format of the performance.
- Expanding Yenlik's musical perception, demonstrating her flexibility as a performer.
- Strengthening the reputation of Slam Live Session as a platform for non-standard live concerts.
The Yenlik x Slam Live Session collaboration has become a successful example of how competent communication between a brand and an artist allows you to create a product that resonates with the audience and becomes a valuable musical event.