Objective:
To ensure effective cooperation between Red Bull and Ninety One, organically synchronizing the brand and the artist, so that the integration looks natural, strengthens the positions of both parties and does not affect the creative identity of the group.
What we did:
Conducted negotiations between Red Bull and Ninety One, ensuring transparent and mutually beneficial terms of cooperation.
Supervised all stages of interaction - from signing a contract to implementing the integration.
Ensured comfortable working conditions for the artists, preserving their creative freedom.
Controlled the compliance of all activities with Red Bull requirements, maintaining the organic nature of the integration.
Results:
- 10,000 spectators filled Almaty Arena.
- 7.6 - broadcast rating on Kinopoisk.
- Strengthening the image of Ninety One as a leading Kazakhstani group and strengthening the position of Red Bull among the local audience.
Our work has allowed Ninety One to be part of a global project while maintaining its authenticity, and Red Bull to strengthen its connection with the local music community through collaborations with key artists.