Task:
To celebrate the 10th anniversary of Tele2, emphasizing the youthful spirit of the brand through music and shared memories.
What was implemented
Exclusive track "Tele two, Tele eki", reflecting the significant musical events of the last 10 years.
Video clip, visually conveying the energy and ambitions of the company.
Performance of Ninety One at the anniversary show of Tele2.
Our role:
Conducted negotiations between Tele2 and Ninety One, ensuring favorable terms of cooperation.
Controlled the balance between the creative style of the artist and the brand values.
Results:
High popularity of the track and video, wide discussion on social networks.
Vivid concert participation of Ninety One, strengthening the image of Tele2 among young people.
Strengthening the position of Tele2 as an ambitious and progressive brand.
Musical collaboration has become an effective marketing tool, uniting the brand and the audience through emotions and culture.