Task:
To organize a collaboration between ZAQ, Marvel and Sony Pictures, ensuring the creation of an exclusive soundtrack and video for the Kazakh-language version of the film "Venom: The Last Dance".
Our role:
- Communication and negotiations with Sony Pictures and Marvel, coordination of all stages of the project.
- Concept development and soundtrack recording — the track should convey the atmosphere of the film, reflecting its theme.
- Storyboarding and video production, combining original visual elements with footage from the film.
- Integration control — ensuring compliance with Marvel and Sony brand standards, maintaining the artistic integrity of the project.
What was implemented:
- An exclusive soundtrack "KIIM" was recorded, inspired by the image of Venom and his internal struggle.
- A music video was shot, in which scenes with ZAQ are intertwined with official footage from the film.
- A digital promotional campaign was organized, supporting the release of the Kazakh-language version of the film.
Results:
- Strong response from the audience - the video and soundtrack received active support in social networks and streaming services.
- Expanding localization - the project showed that the Kazakhstani music scene can organically complement global film franchises.
- The harmonious combination of cinema and music is a successful example of integrating a local artist into a global project.
The collaboration Venom: The Last Dance x ZAQ x Marvel x Sony Pictures has become a landmark event for the Kazakhstani market, emphasizing the importance of localizing major Hollywood releases and involving local artists in international projects.