Task:
To organize cooperation between Visa and Ninety One group within the framework of the international project “The Power of Small Steps”, adapting it for the Kazakhstani audience. The goal is to inspire young people to achieve big goals through consistent small efforts.
Our role:
- Negotiate between Visa and Ninety One: agree on the terms of the partnership, ensure mutual understanding and beneficial terms for both parties.
- Coordinate content creation: organize the filming of videos and photo shoots reflecting the personal stories of the group members about overcoming difficulties and achieving success.
- Control of brand standards compliance: ensure that the content created is in line with the values and requirements of the Visa brand.
What was implemented:
- Creation of a motivational video: Ninety One members shared their stories about how small steps and belief in a dream led them to success on the big stage.
- Distribution of content through social networks: the video was published on the official pages of Visa and Ninety One, as well as on the personal accounts of the group members, which ensured a wide audience reach.
- Integration with the global campaign: the Kazakhstani version of the project became part of the international Visa initiative, demonstrating local success stories in a global context.
Results:
- High level of audience engagement: the video received a significant number of views, likes and comments, indicating a positive response from the audience.
- Strengthening Visa's image as a brand that supports youth: the partnership with the popular band contributed to increasing loyalty of the youth audience to the brand.
- Raising awareness of the "Power of Small Steps" project: the story of Ninety One became an inspiring example for many, emphasizing the importance of small but consistent steps towards a dream.
The Ninety One x Visa collaboration for The Power of Small Steps showcased how a global brand and local artists can work together to inspire youth to achieve big goals through consistent efforts.